Lead marketplace

Warm leads. TCPA-clean. Priced like a partner.

Every lead comes from our owned Coverage Gap and IUL Tax Savings calculators. Named-agent consent is captured at the source, so the moment the lead lands you can call, text, and email with a documented TCPA-compliant consent record.

Exclusive · Territory-filtered · 72-hour replacement guarantee

anchorleads.io / inbox
NEW · 12s ago
MR
Michael Reyes
IUL Tax SavingsScore 91CA
ADVISOR BRIEF
45yo, W-2 income $175k, maxing 401k, $0 Roth. Frustrated by tax drag. Strong LIRP candidate.
Call
SMS
Analysis
100%
Exclusive to you
72hrs
Bad-lead replacement
$0
Setup fee
1:1
Named-agent consent
The funnel

Where the leads actually come from.

We run paid + organic acquisition to our own calculator funnels. Every step is instrumented and every lead is territory-filtered to you before delivery.

Calculator visitors12,400 / mo
Completed quiz8,928
Consented + submitted5,952
Delivered to your CRM5,208
YOUR SHARE
Exclusive · Territory-filtered · TCPA-clean
148/mo

Illustrative funnel volume. Your share depends on territory, filters, and daily cap.

Lead products

Two funnels. One clean pipeline.

Coverage Gap

Term + IUL crossover

Prospects who completed a personalized life insurance coverage-need estimate. Ideal for term first, IUL or IBC as secondary.

Typical prospect

Age 32–48Household income $75k–$200kHas dependentsHomeowner
Exclusive · Territory-filtered
$15–$25/lead
IUL Tax Savings

High-earner IUL / annuity

Prospects concerned about retirement tax exposure who completed a personalized savings estimate. Ideal for IUL LIRP or fixed-indexed annuity.

Typical prospect

Age 40–62Household income $100k+Existing qualified plansConcerned about tax drag
Exclusive · Territory-filtered
$25–$35/lead
Price · Fair market

Priced against what the lead is actually worth.

Aged/recycled leads are cheap but cold. EverQuote shared leads are $40–$100 and get sent to 5 agents. Exclusive high-quality leads shouldn't cost $100, but they aren't $8 either.

Average $/lead in the L&H market
Aged / recycled leads
Shared, cold, low intent
$8
AnchorLeads
Exclusive, TCPA-clean, warm
YOU ARE HERE
$25
EverQuote (shared)
Shared with 3-5 agents
$55
EverQuote (exclusive)
Better, but priced accordingly
$88
What lands in your CRM

Every lead ships with everything you need to close.

anchorleads.io / inbox
NEW · 12s ago
MR
Michael Reyes
IUL Tax SavingsScore 91CA
ADVISOR BRIEF
45yo, W-2 income $175k, maxing 401k, $0 Roth. Frustrated by tax drag. Strong LIRP candidate.
Call
SMS
Analysis
  • AI advisor brief

    Plain-English profile summary attached at intake so you know what to say before you dial.

  • Lead score + product classification

    Instant scoring flags fit (Coverage vs IUL) so you can prioritize your highest-value calls.

  • Consent record + audit trail

    Named-agent disclosure verbatim, timestamp, IP, and URL retained per lead.

  • UTM + campaign attribution

    Every source tag flows through so your analytics know which campaigns actually convert.

  • Auto first-touch SMS

    Optional workflow fires a compliant first-touch SMS within your business hours window.

Coverage

Delivering across 30+ states.

We're actively acquiring in the top L&H markets first. Set your state radius, age band, income floor, and daily cap. Pause at any time.

State + zip radius
Age band (25–65)
Household income floor
Coverage vs IUL toggle
Lead score threshold
Daily volume cap
CA
TX
FL
NY
PA
IL
OH
GA
NC
MI
NJ
VA
WA
AZ
MA
TN
IN
MO
MD
WI
CO
MN
SC
AL
LA
KY
OR
OK
CT
IA
AR
MS
KS
NV
UT
NM
NE
WV
ID
HI

Colored states currently active. Adding new states monthly.

Why our leads

Six things that make a lead actually worth buying.

Exclusive to you

Never resold. Never sent to three other agents.

Named-agent consent

Advisor named on the disclosure at capture time — the strongest TCPA posture.

Owned traffic

Our funnels. Not aggregated. Not scraped.

Full audit trail

Verbatim consent, IP, timestamp, URL.

Fair market pricing

Priced for what it is, not what a broker charges.

72-hour replacement

Wrong number, duplicate, or under-18? Replaced.

See a sample lead first.

On the demo, we walk through a real (anonymized) lead with quiz answers, AI brief, and consent record so you can price it against what you pay today.

Start free trialSee pricing