The IUL sales CRM that knows what a LIRP actually is.
AnchorLeads is the only CRM where the AI understands IUL suitability, LIRP sequencing, MEC limits, and tax-bucket diversification. It won't recommend an IUL to a client who hasn't maxed their Roth first. It won't sell you into a lapsed underfunded policy. It gives you the honest product recommendation on the call.
Purpose-built for how you actually sell IUL.
AI enforces suitability
The Expert Financial Analysis grounds every recommendation in the client's tax bracket, retirement bucket balance, and time horizon. Under-funded qualified plan? It tells you to fix that first.
IUL Tax Savings funnel
Owned lead-gen calculator classifies prospects by primary frustration (tax drag, market loss, maxed-out qualified plans, undersaving). Warm leads with the pitch pre-built.
MEC + illustration realism
The AI knows a $200 per month budget can't overfund a viable IUL to the MEC line. It won't recommend a policy that will lapse, even if that means saying "not right now."
Tax-bucket awareness
Investment accounts are grouped by tax-deferred / Roth / taxable at intake. The recommendation reasons about diversification before ever suggesting a LIRP.
TCPA-compliant intake
IUL leads are high-value and heavily lawyered. Named-agent consent with a retained disclosure record at the source protects you from the $500–$1,500 per-text class-action risk.
21-day nurture built in
IUL sales are consultative. The starter workflow library includes a 21-day drip designed for high-consideration prospects with SMS, email, wait, and status triggers.
Sample recommendation on an IUL prospect.
The output below is verbatim from a real (anonymized) analysis. This is the kind of product-specific reasoning you don't get from a general CRM.
Coverage: $250,000 · Est. premium: $325/mo
Rationale
Client is 42, 24% bracket, maxing 401k at $23k/yr with $340k already accumulated, but $0 Roth. Genuine tax-diversification gap. $325/mo budget supports overfunding a min-face IUL to ~85% of MEC. This hits the illustration's tax-free income target starting age 62.
Carrier notes
Confirm 401k match is fully captured. Recommend backdoor Roth conversion strategy alongside as a dual-track tax-free capacity build.